Instagram Engagement Rate Calculator

Followers

Average per postuse your last 9 to 12 posts

Likes

Comments

Saves optional

Shares optional

Reach and viewsoptional

Accounts reached

Views

Find saves, shares, accounts reached and views by tapping View insights under any post.

0%

YouTypical for your tierRange across niches

How we calculated it

Engagement rates are estimates. Benchmarks are medians from large creator samples, and your niche, format mix and posting frequency all shift what is typical, so treat the comparison as a guide, not a grade.

Sources, checked November 3, 2026: IQFluence, Influencer Engagement Rate Benchmarks 2026 (updated September 25, 2026; 141.7M creators; Instagram micro-creator median 0.97% and niche ranges by tier). Sprout Social, Instagram engagement rate guide (updated October 21, 2026; typical rates by follower tier and the follower and reach formulas). Instagram uses Views as its main metric across formats, replacing plays and impressions in Insights.